What is Home Staging and what are the benefits for a seller?

Home Staging might be defined as the displaying of a property focused to optimizing its sale or rental at maximum price for the minimum cost. Home Staging services can enhance the positive qualities of a home and minimize the less positive or weaker qualities such as the lack of light, lack of space and antiquity.

Home staging is not about decorating a house, as the decor is very personal. The aim of Home Staging is to convert a property into a neutral and friendly place where most visitors feel comfortable allowing them to get a quick impression on how a property would look like nicely furnished. In most cases, the first minute of a visit is crucial for a buyer to be able to take a decision.

The easiest way to explain what Home Staging is about is showing the before and after of an intervention. Each space is different and they all need different treatments but the common denominator is the image. Sometimes painting, repairing minor damages and acclimating the spaces is enough, but in the case of an unfurnished property, dressing it up is crucial to get the best image.

                                                     Before                                                                         After

Some people are able to see the different possibilities of a house by just stepping into it but there are many who do not. They need to physically see a possible distribution of spaces and lighting so that they can have a better envision of their own life in the property.

Although the techniques of Home Staging seem simple, it is often very difficult for an owner, who has spent many years living in the property, to be objective enough to see any defect of the house and apply the tips they have read about Home Staging. A professional will bring an outside perspective and the aim to help the owner revalue its property. Nor should we forget that staging a home takes time, so an experienced Home Stager will achieve the desired goal much faster than an owner applying these techniques for the first time.

The effect of Home Staging

Nº of days on sale:

Negotiation rate with and without Home Staging:

 

Difference in Price with and without Home Staging:

Maria Martos Gross 

Gross Home Staging & Décor
E.: mmartos87@gmail.com
P.: 629 252 997