Menu

My Professional Resume

Education

I do not come from the real estate world although I have a family background on the field. I received my Engineering degree as Naval Architect and Marine Engineer from the Polytechnic School of Madrid in 1992. Wanting to explore the world and looking for the best, I obtained two additional Master degrees in Naval Architecture and Material Science from the Massachusetts Institute of Technology. This engineering baggage gave me the opportunity to start on the Offshore Construction participating in huge projects. In just two years I was nominated as Engineering Manager of the Offshore Division of the Spanish building company Dragados. The engineering of two of the key projects for this company was conducted by me: the Snorre B Platform (a 23.000 tons semisub gas platform) and the Oresund Link (the connection between Denmark and Sweden via a tunnel, an artificial island and a bridge). 







Experience

After leaving the offshore business, I came back to Marbella, my birth town, to manage the family business. A real estate group of companies dedicated to the development of land in the area of Benahavis. The companies were quite successful in the early years of the last decade.

In 2008, I was approached by the brokers of RE/MAX Eralia, Leonardo Cromsted and Hector Tramullas, to join the company. The proven systems and the different working philosophy of the company that sells more real estate in the world attracted my attention. RE/MAX is about proceedings, marketing, customer service and formation. Since then, the partnership is working smoothly. I have been nominated as the best associate agent of RE/MAX Eralia in 2010, have been the third in the Spanish ranking (among 500 associate agents) and have been even invited as key speaker in the RE/MAX European (+10.000 associate agents) Convention. That is in just two years! A lot of things to come!





Professional Awards

  • Best RE/MAX Eralia agent in 2011
  • Member of the RE/MAX 100% Club
  • 2nd best RE/MAX Associate Agent of Andalucia -- 2011 
  • Key Speaker at the European RE/MAX Convention in Vienna 2010
  • Top 10 in the Spanish Ranking (among ± 600) -- 2012 
  • Council of Residential Specialist Designation (CRS) - 2013
  • 2nd best RE/MAX Associate Agent of Spain -- 2013
  • Panelist on the International Real Estate Market at the Real Estate Convention Inmocionate 2013.





Looking for Help

Please fill in the form below so I can give you the information you require or my best advice.


Or, otherwise, call or email me now to:

Alfonso Lacruz (+34) 609 408 400 or alfonso@alacruzgroup.com.


Thanks in advance.



Alfonso Lacruz at the RE/MAX Collection Group Meeting in Cannes

Some of the best RE/MAX Collection offices of Europe have constituted what we call the RE/MAX Collection Group to promote the collaboration among our RE/MAX Collection offices. The idea is having regular meetings at the offices of the members of the Group to show the other Group members the marketing strategies, the way of working and give an insight of the market on each of the different countries. The core of the Group has been formed by the offices of RE/MAX living in Munich, RE/MAX in Cannes, RE/MAX in Lugano and RE/MAX Eralia in Marbella.

The first meeting took place in Cannes where we had the posibility of learning from our friends of RE/MAX how the market is in the area, and I have to say that I was really surprised to realize that Marbella is three times cheaper than Cannes, and be aware of the type of property, location and qualities you can get in the area for a certain amount.

It was a really constructive meeting where a new date in February has been fixed for a new meeting. In this case, our colleague Nadine from RE/MAX Living in Munich is going to organize an exhibition of overseas properties to her clients. Not only properties of each of the countries but also some loacal food and wine will be offered. It is going to be a great experience.

Open House in a great villa at Puerto del Almendro


I am pleased to invite everybody to an Open House to be celebrated on October 26 between 11:00 and 17:30 at Villa Dagmara (plot 27/28), Puerto del Almendro (Ronda road), Benahavis, Marbella -- Costa del Sol.

Spaciousness is the feeling when entering this fantastic villa notable for the ample spaces and the brightness of all rooms. Specially lightly is the living and dinning room with large windows that give access to a generous plot offering fantastic sea and mountain views. The ample main bedroom incorporates an ensuite bathroom and dressing room. Four more bedrooms complete the lay out of the main house. But, not only that but also a guest apartment with two more bedrooms and a staff apartment with living room, kitchenette, two bedrooms and a bath make this house a real opportunity.

You can have a look to this outstanding property while enjoying a snack consisting of Exotic delicatessen with the company of friends and professionals of the real estate field.



RE/MAX Collection Presentation Video

RE/MAX Collection is the luxury branch of RE/MAX and is now in Marbella with Alfredo Goizueta and Alfonso Lacruz. Watch what is RE/MAX Collection is this presentation video. Now, and more than ever, a new dimension in real estate.

http://www.youtube.com/watch?v=x8EUIbKuJoc&feature=youtu.be


RE/MAX Eralia has reached the number ONE in Andalucia

RE/MAX Eralia has reached the number one in the ranking of RE/MAX offices in Andalucia. Four RE/MAX Eralia agents are in top ten of Andalucia and Dan Shirqui (2º) and Alfonso Lacruz (5º) among the best five. Althoughthe real estate market is not at its best, we keep on growing. As I have said in many ocassions, it is only hard work.


The Bank of Spain has announced that they expect higher reductions in the price of the Spanish properties.

The Bank of Spain has announced that the price of the housing in Spain needs more adjustments. In an illustrative graphic, they show the tendency of the prices in this cycle compared to that of the previous real estate crisis of 1991 and 1979. If you follow that logic, there are still two years to reach the lowest level. Is that true? Probably no one knows what is going to happen but one thing is true, the actual tendency fits exactly on those previsions. That does not mean anything but people selling or thinking on selling in the near future have to consider seriously what the experts say when preparing their future real estate movements. There is also something important to be thought about by sellers: this report is on banking status and we all know that the banks, owners of a great number of properties, have a lot to say in this complicated real estate market. If the decide to go for it, they will break the market. It happened in the 1991 cycle, and it will happen again.



Still a complicated market. Closed Transactions chart for Benahavis.

The data published by the Spanish Ministry of Housing shows it. The number of operations closed per quarter has gone down heavily in Benahavis to half of that of 2010. Furthermore, the prices are still going down as was shown in the last July report also issued by the Spanish Ministry. What is going on? It is difficult to say but, according to a number of real estate agents I work with, the news does not help and we are facing a lack of confidence in our market/country. We had the Japanese earthquake and the Greek crisis at the beginning of the spring and those events ruined what has been usually the best quarter of the year. The situation, again based on our experience, has improved during the summer but it is tough to sell a property. The conclusion can be only one: if you do not need to sell, don’t even try but if you have to, go for it and fix the most competitive price in your area.



Great Success of the RE/MAX Collection Presentation Cocktail at our villa in Los Monteros

The presentation was a total success. More than sixty agents and friends came to visit the property and enjoy the dinner at a perfect night with us. The visitors were amazed by the qualities and finishes of this spectacular property at one of the best locations in Marbella, Los Monteros.










Alfonso Lacruz with RE/MAX Collection for the presentation cocktail of an amazing villa in Los Monteros

As part of our compromise when marketing our RE/MAX Collection properties, we have organized a presentation cocktail for friends, families and colaborators so we can have a nice time this evening as main porpouse and, at the same, enjoy with this spectacular property.

The property will be open for visitors between 7:00 PM and 10:00 PM.

I hope I will see many of you there!




RE/MAX Eralia -- RE/MAX Collection at the 40º edition of the BMW Polo Championship organized by the Santa Maria Polo Club of Sotogrande

The prestige and recognition enjoyed by Santa Maria Polo Club and the International Polo Tournament have been key for RE/MAX Eralia to choose this sporting event to promote its collection of more luxurious properties located in the most sought after locations in the area.


RE/MAX Eralia part of the international real estate franchise sales leader in the world, wanted to join the celebration of the 40th anniversary of the prestigious Polo Tournament BMW International Santa Maria Polo Club, with the installation of a stand where all tournament attendees will learn firsthand the most spectacular homes in the area. During the month of August, the Santa Maria Polo Club celebrated the 40th edition of this tournament, which will be held the prestigious Gold Cup, Silver and Bronze, including the first, corresponding to the Cup Gold in the World Polo Tour international circuit.
With about 40 square meters, the select area was dedicated to The RE/MAX Collection a division of ​​RE/MAX Eralia devoted to properties of high standing. Under the name All those attending this prestigious tournament will learn about exclusive properties in Marbella that has this office in the area, and this is a unique place to meet this wide range of real estate.
This action of support and collaboration with sports on the Costa del Sol is in addition to those already made previously by RE/MAX Eralia, among which are sponsored by the National Competition Jumping Horse of Estepona, the Golf Tournament Golf Club Alferini, both held last year, including sponsorship of the Easter Tennis Tournament RE / MAX Eralia, held last Easter.



Corzo 7, Los Monteros Playa (Marbella - Costa del Sol)


Brand new contemporary villa in Marbella (Costa del Sol) elegantly designed, recently completed and built to the highest standards. It is located in the renowned area of Los Monteros area only 500 meters from the best beach club of the Costa del Sol, La Cabanne. Due to its distribution in spacious and open rooms, its south west orientation and the windows, the property gives off a special feeling of natural lighting. An elegant property at the perfect location.


Villa Guadalmina Baja (Marbella - Costa del Sol)

First line beach unique villa in Guadalmina Baja. Due to its distribution in spacious and open rooms, its south orientation, its open sea views and the plethora of windows, the property gives off a special feeling of natural lighting. It is just 5 minutes walk from restaurants and a golf club and within distance of Puerto Banus and SanPedro de Alcantara with all services available.

Open House in Monte Golf de los Almendros

I am pleased to invite everybody to an Open House to be celebrated on June 24 between 11:00 and 17:30 at Monte Golf de los Almendros, Puerto del Almendro (Ronda road), Benahavis, Marbella -- Costa del Sol.

Spaciousness is the feeling when entering this fantastic penthouse notable for the wonderful finishes in every detail and the brightness of all rooms. Specially lightly is the living and dinning room with large windows that give access to a generous terrace offering breathtaking views. High quality is all around and in its Poggenpohl kitchen with Bosch appliances. The ample main bedroom incorporates an ensuite bathroom and dressing room. The wardrobes are wooden finished and also includes a safe. The bathrooms are also made with the best materials: Travertine marble, big modern showers with wooden floor, under floor heating, Gröhe taps, instantaneous production system for heated water and wall-fitted toilets.

You can have a look to this outstanding property while enjoying a snack consisting of Mexican delicatessen with the company of friends and professionals of the real estate field.





Alfonso Lacruz reaches the top ten in the Spanish RE/MAX Ranking

In spite of the complicated times we are living in the real estate industry of the Costa del Sol, I have been able to reach again the top ten in the ranking of the RE/MAX Spain Associate Agents. I am quite proud of my team that is allowing me to be in the number ten of Spain among approx. 600 RE/MAX Spanish Associate Agents. It is just one big secret: hard, hard work.


RE/MAX cooperates with Aldeas Infantiles SOS -- RE/MAX for Kids

RE/MAX Spain and RE/MAX Eralia in Marbella are proud sponsors of the program RE/MAX for kids. RE/MAX is helping the fantastic work that Aldeas Infantiles SOS is developing all around the world. This extraordinary "All you need is love" video shows the magnific work Aldeas Infantiles SOS does in their farms for childs.

See the video: http://www.youtube.com/watch?v=hbaJa0Yuvjg&feature=related


Alfonso Lacruz awardwd as one of the best RE/MAX Spain Associate Agents at the RE/MAX Canary Island Convention

Alfonso Lacruz was awarded with the Executive Club award as one of the best Spanish RE/MAX Associate Agents. The award was given at the Spanish RE/MAX Convention held in the Canary Islands on June 8-9. It was a great Convention with really interesting lectures by reknown coaches, lots of camaradery and plenty of networking. You can feel on these conventions that RE/MAX is a great company with outstanding professionals.



Villa La Resina 25 (Benahavís - Marbella - Costa del Sol)


A luxury contemporary villa very spacious and luminous, at only five minutes to some of the most prestigious golf courses of Marbella, Monte Halcones shopping center and very close to San Pedro de Alcántara and Puerto Banús. It is located in a privileged settlement with superb panoramic sea views.



Puerto del Almendro (Benahavís-Costa del Sol)


Fantastic Andalusian style villa recently built located in Puerto del Almendro. It enjoys stunning views to the sea, south oriented, ample rooms, really good qualities, storage, play room and garage for six cars. The urbanization is in a perfect place to enjoy the tranquility of the area but also very close to Los Arqueros and La Quinta Golf, San Pedro and Puerto Banús.


Marbella Old Town Cultural Event. Next 4th of June from 19:00 to 23.00 p.m

Come and enjoy music, art, children entertainment and the best food with the collaborating well known Restaurants  into the Old Town of Marbella. This event will be held every first Saturday of the month. You can miss it out!!!! 








NEW SALE -- AGAIN COLINAS DE MARBELLA!

This really has been a quick sale, after signing the exclusivity contract with the owner there was no even time to start working on the marketing campaign, nor taking pictures. The apartment was such a good deal that the first client who view it did not wanted to let it go, and automatically went for it!!!.





Corzo 3 y 5, Los Monteros Playa (Marbella - Costa del Sol)


Fantastic plots located in the renowned area of Los Monteros area only 500 metres from the best beach club of the Costa del Sol, La Cabanne. Only 5 kms. from downtown Marbella, the main commercial and shopping centers such as El Corte Ingles and La Cañada. In addition there are many golf courses such as Santa Clara and Greenlife Village Club approximately 500 m and 6 kms The planning permission allows for a two levels villa of about 365 sqmtrs in each plot. In accordance with PGOU 1986.

Current Situation of the Real Estate Market from the Point of View of a Lawyer. (Part I)

As I mentioned in my previous letter, during the coming months I will be sending you useful information about the real estate business, as many owners or potential buyers are unsure of the exact process of the sale of their properties in Spain, the real estate market and/or information of interest for your property. Many times the selling or buying process of real estate is not a standard procedure and there are some important items to be checked. I have requested the collaboration of the reknown lawyer, Mr. Arturo Perez Gonzalez from Martinez Echevarria, Perez and Ferrero Lawyers, to give us an insight on the matter:


Las Terrazas C11, Urb. Puerto del Almendro (Benahavis - Costa del Sol)


Exquisite apartment for sale in Benahavis with an ample terrace and stunning views. One of the cheapest properties of the area due to its relation site/price. It has an exceptional amplitude and plenty of light. A great value for money.It is situated on a quiet and consolidated complex with nice gardens and common areas called Las Terrazas.  Ideal for those who want views and enjoy nature. Only a 10-minute drive from Puerto Banus!

Las Terrazas 420 (Benahavís - Costa del Sol)

Exquisite apartment for sale in Benahavis with an ample terrace and stunning views. One of the cheapest properties of the area due to its relation site/price. It has an exceptional amplitude and plenty of light. A great value for money.It is situated on a quiet and consolidated complex with nice gardens and common areas called Las Terrazas. Ideal for those who want views and enjoy nature. Only a 10-minute drive from Puerto Banus!

Las Jacarandas, La Quinta (Benahavís - Marbella - Costa del Sol)

Townhouse for sale in La Quinta, Benahavís, that combines the pleasures of living on first line golf with the proximity to the sandy beaches. It comprises an ample living room with fireplace, a spectacular garden on the golf with views to the sea, and a luminous master bedroom with a charming fireplace. The consolidated complex offers not only the combination of golf and Mediterranean living but also a unique blend of peaceful natural surroundings.

Valdeolletas, 63 (Marbella - Costa del Sol)

Flat plot for sale located in El Mirador, Marbella. Within walking distance of pick up points such as the main Marbella bus station, schools, restaurants, shops and an easy access to the main beltway and the highway. With 947 m² the planning permission allows for a two levels villa with building allowance of 0,2m²/m². Ideal for those looking for a plot steps from the Marbella center.

La Resina, Puerto del Almendro (Benahavís - Costa del Sol)

Fantastic plot with outstanding views located in a gated urbanization. The planning permission allows for a two levels villa with building allowance of 0,2m²/m².  The plot location is superb, as it is set in a consolidated urbanization mostly surrounded by luxury villas. Monte Halcones commercial center, with restaurants, services and a supermarket (Opencor), is 1km far. Very close are also San Pedro de Alcántara and Puerto Banus, where to find all services and amenities.

Capital Gain Tax -- An overview

As I mentioned in my previous communication, during the coming weeks I will be sending you useful information about the selling process, as many vendors are unsure of the exact process of the sale of their properties in Spain. For this reason, the following is a brief description of the capital gain tax to be paid by the seller:


RE/MAX sponsors the European Championship of National Teams

Re/MAX Europe is sponsoring the European Championship of National Teams of 2012. This time it will the match between Spain and the Czech Republic on Friday 25. Don't miss it. RE/MAX WITH THE BEST!


Parcelas La Resina 12-13 (Benahavís - Marbella - Costa del Sol)

Fantastic plot with outstanding views in Benahavís. It is located in a gated urbanization. The planning permission allows for a two levels villa with building allowance of 0,2m²/m² The plot location is superb, as it is set in a consolidated urbanisation mostly surrounded by luxury villas. Monte Halcones commercial center, with restaurants, services and a supermarket (Opencor), is 1km far. Very close are also San Pedro de Alcántara and Puerto Banus, where to find all services and amenities.

Alfonso Lacruz was awarded with the membership to the Exclusive RE/MAX Executive Club in 2010

The professional work that was carried out by Alfonso Lacruz in 2010 has been recognized by RE/MAX with the membership in the exclusive Executive Club. Hard work always bring results and those started to arrive in 2010. We have a challenging 2011 in front of us but we will face it with a lot of effort and professionalism to be able to reach even higher goals.




SOLD 3!! -- Los Naranjos - Los Arqueros

This is a clear example of how an appropiate marketing works. I signed the marketing contract, we carried out the extensive marketing we offer to our clients and the results come. In only one month and a half the apartment was sold to the full satisfaction of my client.